From the pack's desk.
Playbooks, deep-dives and field notes on building and growing digital products.
The 2026 Design Trends Worth Following (and the Ones to Ignore)
Every year brings a fresh pile of design fads. Here's what actually makes products better in 2026 — and what's just noise.
SEO Isn't Dead — But If You're Ignoring AI Search, You Already Are
Half your customers now ask ChatGPT, Perplexity and Google's AI Overviews instead of scrolling ten blue links. Here's how to get cited.
AI Agents Will Quietly Run Half Your Operations by 2027 — Start Now
Chatbots answer questions. Agents do the work. Here's the difference, and the low-risk way to put your first one to work this quarter.
Your Next 100 Million Users Don't Speak English. Are You Building for Them?
The English-first internet has tapped out. India's real growth is vernacular, voice-first and small-screen — and most products are ignoring it.
WhatsApp Is the New Storefront — Conversational Commerce Is Eating India
Your customers already live in their chat app. The brands winning in 2026 are selling, supporting and re-ordering right inside the conversation.
The Cookie Is Crumbling — Build a First-Party Data Engine Before You Need It
Third-party tracking is on life support. The brands that thrive in 2026 own their customer data instead of renting it from ad platforms.
The SEO Playbook That Took an Indian SaaS to Page One
Great product, almost no organic traffic, a blog that read like a press release. Eighteen months later, page one for the terms that bring real customers. Here's the system.
AI Won't Replace Your Team — But These Five Workflows Will Free Them Up
The companies pulling ahead aren't "doing AI". They're quietly deleting the boring 30% of the week nobody enjoys. Here are five we've actually shipped.
A Founder's Guide to ROAS, From People Who've Burned the Budget
Put ₹1 in, get ₹4 out — until you actually run the ads. Here's what managing crores in spend taught us about the number everyone chases.
App or PWA First? An Honest Answer for Indian Startups
Nearly every founder says they want a mobile app. Half of them don't need one yet — here's the conversation we have before anyone spends ₹10 lakh.
Your Website Speed Is Quietly Killing Conversions
Most teams think they have a design problem. Usually it's a speed problem — and it's costing them customers before the headline even loads.
Your Brand Isn't Your Logo — Here's What Actually Makes One Stick
Nobody falls in love with a company because of its logo. They fall for how it makes them feel — and the logo is maybe 5% of that.